I’m pleased to inform you that SINTERAMA GROUP, thanks to NEWLIFE™, won the “Technology and Innovation awards” during the event GREEN CARPET FASHION AWARDS.

On a special evening , held at the Teatro alla Scala in Milan during the women’s fashion week, took place the first GREEN CARPET FASHION AWARDS 2017.

The event has been organized by the “Camera Nazionale della Moda” together with Livia Firth, Eco-Age founder, supported by the “Ministero dello Sviluppo Economico” and “patrocinio del Comune di Milano”.

The great event brought together in one single evening the most important italian fashion designers and world celebrities along with the most innovative Italian textile companies focused on the eco-sustanability values.

In front of a crowd of people from international fashion, were present e.g.: Giorgio Armani, Miuccia Prada, Pierpaolo Piccoli from Valentino, Alessandro Michele di Gucci, Lavinia Biagiotti, Alberta Ferretti.

NEWLIFE™ won the award as the best product related to “TECHNOLOGY AND INNOVATION”. On stage to get the award, Guglielmo Fiocchi (CEO Sinterama Group) expressed the company pride, confirming, as market leader, the focus on innovation in line with Sinterama’s sustainable strategy and philosopy. NEWLIFE™ is the perfect interpretation of this concept.

During the event, together with NEWLIFE™, have been awarded as well very important people and companies of the Italian green fashion, e.g.: Brunello Cucinelli, Maison Valentino, Tom Ford, Marco Bizarri , president and CEO from Gucci and Paolo Zegna.

The event marked the beginning of a new and important action by the Fashion System, aimed at the environmental and social sustainability values, finding the common ground of the textile supply chain.

NEWLIFE™ is the product of an ambitious project developed by Sinterama. This technologically innovative and certified platform offers a wide range of excellent quality and high performing recycled polyester yarns, made from post-consumption plastic bottles collected in Italy.
The 3 main qualities are: 100% made in Italy, traceability and production totally made by using a mechanical process.

Sinterama Staff is available for any clarification and explanations concerning NEWLIFE™ and the above project description.

Matteo Soppera
Product Marketing Sinterama Group


Press release

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